Posted: 17th October, 2014
Did you know…?
Nowhere in the UK is the taxi more prevalent than in London. In fact, research has indicated that more than a whopping 38 million cab rides are taken around London every year – that’s over 70 taxi journeys a minute!
We see this form of transport every day and are even beginning to see modern 21st century touches put to London’s iconic black taxi shape. BrightMove Media has of course played a role in revolutionising the London taxi. We pioneered a technology which allows brands to use the taxi rooftop as digital advertising space through our LED screens. It transformed the humble cab from a form of transport, to a form of intelligent, hyper-targeted advertising.
We might see hundreds of them every day, but we probably know less about the London cab than we might think. To stretch your brains, we have included some of the best little-known facts below:
- It is estimated that the average London black taxi travels 126 miles every day and carries over 12,000 passengers each year
- London taxi drivers undergo a highly demanding three year testing process known as ‘The Knowledge’ before becoming licensed hacks, although it can take many much longer than that due to its complexity
- Despite obvious prevalence, there is also no law saying that a London cab must be black. Other colours are more costly, however, which may explain it!
- Taxi fares are calculated according to four separate criteria: tariff rate, initial meter drop, distance travelled, waiting time
- Taxis can actually be used as courier services for important packages and papers!
- BrightMove’s fleet of 400 screens will show over 40 million 5 second adverts per month
- There is actually a different between taxis and cabs – taxis are called so because they use a taximeter to clock up fares
- Over the course of one year, one single black cab will be seen on average a huge 75 million times
- London taxis, for some reason, were required by law to carry a bale of hay and a stack of oats up until 1976!
Posted: 14th October, 2014
Stand Up To Cancer uses digital taxi top advertising to get people watching
London October 14th 2014, BrightMove Media, the market leader in real-time digital moving media, is working with Stand Up To Cancer, the joint national fundraising campaign from Cancer Research UK and Channel 4, to broadcast advertising ahead of and during its live show hosted by Davina McCall, Alan Carr and Dr Christian Jessen.
The Stand Up To Cancer live show will air on Channel 4 on October 17th at 7pm. BrightMove Media’s digital taxi top screens will combine real-time adverts and geographical spread to tempt Londoners on the move to tune into the live show and raise money.
BrightMove’s moving media platform, which uses the top of London’s iconic black taxis as its ad space, is the first approved product of its kind in the UK. Its London taxi network is currently being extended to 400 digital screens across 200 premium taxis. The technology presents a new media opportunity that embraces GPS, enabling brands to target specific groups of people at different times of the day – for example, ‘up market shoppers’ or ‘evening commuters’. It delivers real-time, geo-targeted digital advertising and reaches geographical areas that other out of home platforms cannot reach, such as the City of London.
The innovation is backed by a powerful, centralised media platform that has been entirely developed in house by BrightMove Media’s own technical team. It allows real time monitoring of the BrightMove Media network and enables effective campaign management and detailed reporting for all the featured brands.
Piers Mummery, CEO of BrightMove Media said, “We are delighted to be driving awareness to Friday’s all important live Stand Up To Cancer show on Channel 4 which will raise much needed funds for Cancer Research UK. With a rapidly extending fleet, our screens allow dynamic brands and causes to be highly visible to targeted audiences on the move. With more screens on the way, we have an exciting journey ahead of us.”
Claire Rowney, Director of Stand Up To Cancer UK said, “BrightMove Media’s digital screens are a great addition to our advertising mix and will reach a huge audience across London in a fun and innovative way.
“The Live TV show is the epic conclusion of our campaign activity and we want to make sure as many people get involved as possible to help us raise vital funds that will help get new and improved cancer treatments to patients faster and save more lives .”
Since June 2013, BrightMove Media has run over twenty campaigns for brands as diverse as Mamma Mia, Billy Elliot, Pepsi, Cadbury, MasterCard and Hotel Tonight. So far, they have shown over 75 million adverts.
Stand Up To Cancer, the joint national fundraising campaign from Cancer Research UK and Channel 4 took place for the first time in the UK in 2012 and raised £8 million for ground-breaking research.
The 2014 campaign is encouraging people to join the front line against cancer this autumn by fundraising, buying merchandise, joining March On Cancer™* and tuning in to the live TV show on Channel 4 on Friday 17th October. The culmination of activities will see stars from TV, music, film and fashion joining forces to galvanize the nation to show cancer that it’s payback time.
Posted: 10th October, 2014
BrightMove Media’s CEO shortlisted for two entrepreneur awards
London, October 10th 2014 – Piers Mummery, CEO and founder of BrightMove Media, has been shortlisted for both the Urban Entrepreneur of the Year Award and the Media Disrupter Entrepreneur of the Year Award at the Great British Entrepreneur Awards.
Piers Mummery, CEO BrightMove Media said, “I am delighted to have been shortlisted for both awards and to be recognised by the industry in this way is fantastic. The UK is rightly known for its entrepreneurial spirit and BrightMove’s story is a truly innovative demonstration of this.”
Piers has been shortlisted for spearheading the investment, development and bringing to market of BrightMove Media’s world leading digital taxi tops. BrightMove’s moving media platform, which uses the top of London’s iconic black taxis as its ad space, was the first approved product of its kind in the UK. The technology presents a new media opportunity that embraces GPS, enabling brands to target specific groups of people at different times of the day – for example, ‘up market shoppers’ or ‘evening commuters’. It delivers real-time, geo-targeted digital advertising and reaches geographical areas that other out of home platforms cannot reach, such as the City of London. Its London taxi network is currently being extended to 400 digital screens across 200 premium taxis.
Simon Burton, founder of the Great British Entrepreneur Awards, said: “The entries
we have received for the Great British Entrepreneur Awards can only be described
as awe inspiring. The quality has been outstanding. The judges have had the
extremely difficult task of whittling the great and good of the entrepreneurial
community down to the very best and we are delighted by the companies that have
made the shortlist.”
The Great British Entrepreneur Awards are now in their second year. Since their launch, they have marked a new era for entrepreneurship in the UK and this year’s event is set to acknowledge and celebrate the contribution and inspiration provided by entrepreneurial businesses.
The winners will be announced at the Great British Entrepreneur Awards ceremony, which will take place at Old Billingsgate on 19th November.
About BrightMove Media:
BrightMove Media is the world leader in real-time digital out of home moving media. We are growing our network of intelligent digital rooftop screens on London’s iconic black taxis, offering advertisers the ability to deliver relevant messages and reach through high impact and intelligent targeting according to location, time of day and weather conditions; it is the ultimate in ‘who, when and where’ marketing that delivers new levels of relevancy and accountability for brands.
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Monthly Archives: October 2014