London, November 7th – The Movember Foundation, the organisation committed to raising funds and awareness of men’s health issues, is working with BrightMove Media as a strategic media outlet for its 2014 Movember campaign. The campaign encourages men to grow a moustache for the 30 days of November to increase awareness and to raise vital funds for its men’s health programmes, specifically prostate cancer, testicular cancer and mental health.
The campaign will see BrightMove Media broadcast ads by Movember itself, along with official campaign partners HP Sauce, Gillette, Marshall Amplifiers and Sony Playstation. The household name brands have created custom Movember adverts which BrightMove Media will display along with its main Movember messages. These are geo-targeted by borough, and are designed to encourage men to sign up at Movember.com and ‘grow their mo’ to demonstrate their commitment to changing the face of men’s health. As BrightMove’s network of digital taxi tops drive through different London boroughs, each advert will change to reflect the geo-change.
Movember is also running a London Cab Driver Challenge, calling on London’s black cabbies to get behind the moustache and help start conversations around men’s health. So don’t be surprised if your cabbie is a Mo Bro or Mo Sista who kick starts a chat about Movember and looking after your health as well as your moustache!
Piers Mummery, BrightMoveMedia’s CEO says, “We are very proud to be supporting Movember. It is a fantastic charity that highlights rarely-discussed topics such as male mental health, testicular and prostate cancer. We hope that our geo-targeted campaign will encourage even more men to grow moustaches to show their commitment to the cause.”
John Owens, of Movember UK says, “We are pleased to be working with BrightMove Media. Their innovative advertising will allow us to reach as many potential Mo Bros and Mo Sistas as possible, and it’s a fun activation that will hopefully start lots of conversations about the Mo and men’s health around the capital”.