Posted: 17th December, 2015
Campaign Objectives and Approach
The objective of the CoCo White campaign was to promote, through general awareness, this newly established brand to the London audience and promote its presence to everyone.
Our approach was to run a 2 week campaign throughout central London with particular interest paid to Morning and Evening commuter periods.
- Messaging easy to read and vibrant even at distances of 30 metres + in full sunshine
- All London demographics reached
- Exceptional visibility due to strong brand equity and message simplicity