Posted: 17th December, 2015
Campaign Objectives and Approach
To promote Ecco Shoes in proximity to their store locations to help drive footfall to newly opened stores.
Used geo targeting to ensure that ads were only played within walking distance of the store locations and directed potential customers in.
Campaign Results:Over 900 hours of ads played in proximity to Ecco Stores, uplift in footfall and customer engagement.
“We first used BrightMove to help with a new store opening and it was a really good way for us to advertise that we have a new store in London. We also used it for a campaign supporting the refit of one of our existing stores.
The campaign worked really well, using BrightMove was a really great platform for us to either promote one store or for us to advertise our other locations as well.
We have a lot of customers coming in and saying that they had seen the ads on the tops, or they had been in a cab with a top, and for us this shows that the campaign is working really well.”
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