Posted: 1st December, 2015
Campaign Objectives and ApproachBrightMove Media were pleased to support the launch of the new Radio X station with a campaign designed to establish the brand to a London market and promote it’s presence to all. This was achieved by running the campaign throughout the whole of London over a 2 week period.
- Featuring bright, bold and eye-catching artwork which is visible up to 30 metres away, day and night
- Reaching all demographics in central London for maximum awareness
- Delivering over 10.5 million shows over a 2 week period