• Posted: 1st December, 2015

    By: BMMadmin


    Campaign Objectives and Approach

    To promote the Santander ideal of “Simple, Personal, Fair – What a bank should be” throughout London.

    Using a sequence of creative we delivered Santander’s message throughout London in an impactful and thoughtful way.

    Campaign Results:

    We delivered over 36 Million ads in a 30 day period targeting all demographics and delivered exceptional visibility due to strong brand equity and message simplicity.


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