Posted: 1st December, 2015
Campaign Objectives and Approach
To promote the Santander ideal of “Simple, Personal, Fair – What a bank should be” throughout London.
Using a sequence of creative we delivered Santander’s message throughout London in an impactful and thoughtful way.
Campaign Results:We delivered over 36 Million ads in a 30 day period targeting all demographics and delivered exceptional visibility due to strong brand equity and message simplicity.