Posted: 17th December, 2015
Campaign Objectives and Approach
James Bond “Spectre” wanted to amplify the campaign for the film, increasing its exposure across a varied demographic in London. The campaign began before the release of the film, with the release date featured on the ad to increase awareness. BrightMove Media’s taxis were also used to support the film’s premiere at the Royal Albert Hall on the same date as the general release.
- With its iconic design, the ad was easily recognisable and spoke for itself without any need for further information, amplifying the campaign to the London audience
- With its unique LED technology, the screens were highly visible even after dark during the premiere
- The ad delivered over 11 million shows over the first month of the campaign