Tag Archives: digital advertising

  • Posted: 27th November, 2014

    By: Admin

    Leading the way

    We at BrightMove Media are proud to hold innovation at the heart  of our business. Our digital moving media concept was the first of its kind in the UK and is the first product to have been approved by TfL and the London Mayor’s Office. We are also the first to roll this fantastic technology out to a larger network across London.

     

    Our story began with a pioneering design: our digital advertising product uses attractive, vibrant high-visibility surface-mounted LED screens which are fitted on the taxi tops, roughly at eye level. The design specifically took into account the regulatory requirement that all taxis must be able to pass under certain low entrances such as that at Euston Station, meaning the cab and the unit could not exceed 2.1m. Our screens differ from other digital outdoor advertising in that they have low power requirements and a minimal impact on fuel consumption.

     

    It is not all about the design; the technology behind what you see atop of our network is also ahead of the industry curve. Each system uses a private and secure link via 3G cellular networks to stay in constant contact with the centralised media platform that can push out new or updated content in real time. Our system also maintains location awareness via GPS, allowing advertisers to tailor their campaigns and messaging to specific geographic locations.

     

    The design and development has been fully executed in house by our own BrightMove team, giving us the opportunity to blend expertise with experience and produce a reliable product that is both innovative yet simple to install, operate and manage. By working closely with the regulator, we have helped develop a high benchmark of technical, operational and safety requirements, helping to set the industry standard going forward.

     

  • ‘Mo’ving media: BrightMove grows support for Movember

    London, November 7thThe Movember Foundation, the organisation committed to raising funds and awareness of men’s health issues, is working with BrightMove Media as a strategic media outlet for its 2014 Movember campaign. The campaign encourages men to grow a moustache for the 30 days of November to increase awareness and to raise vital funds for its men’s health programmes, specifically prostate cancer, testicular cancer and mental health.brightmove 1-10-2014-3315 compressed

    The campaign will see BrightMove Media broadcast ads by Movember itself, along with official campaign partners HP Sauce, Gillette, Marshall Amplifiers and Sony Playstation. The household name brands have created custom Movember adverts which BrightMove Media will display along with its main Movember messages. These are geo-targeted by borough, and are designed to encourage men to sign up at Movember.com and ‘grow their mo’ to demonstrate their commitment to changing the face of men’s health. As BrightMove’s network of digital taxi tops drive through different London boroughs, each advert will change to reflect the geo-change.

    Movember is also running a London Cab Driver Challenge, calling on London’s black cabbies to get behind the moustache and help start conversations around men’s health. So don’t be surprised if your cabbie is a Mo Bro or Mo Sista who kick starts a chat about Movember and looking after your health as well as your moustache!

    Piers Mummery, BrightMoveMedia’s CEO says, “We are very proud to be supporting Movember. It is a fantastic charity that highlights rarely-discussed topics such as male mental health, testicular and prostate cancer. We hope that our geo-targeted campaign will encourage even more men to grow moustaches to show their commitment to the cause.”

    John Owens, of Movember UK says, “We are pleased to be working with BrightMove Media. Their innovative advertising will allow us to reach as many potential Mo Bros and Mo Sistas  as possible, and it’s a fun activation that will hopefully start lots of conversations about the Mo and men’s health around the capital”.

  • Posted: 6th October, 2014

    By: Admin

    The history of the taxi

    The 150th anniversary and the unveiling of the reimagined routemaster model has shown that 2014 is well and truly the year of the London bus. But another major part of the London transport landscape – the iconic black cab –has been evolving too.

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