Posted: 27th November, 2014
Leading the way
We at BrightMove Media are proud to hold innovation at the heart of our business. Our digital moving media concept was the first of its kind in the UK and is the first product to have been approved by TfL and the London Mayor’s Office. We are also the first to roll this fantastic technology out to a larger network across London.
Our story began with a pioneering design: our digital advertising product uses attractive, vibrant high-visibility surface-mounted LED screens which are fitted on the taxi tops, roughly at eye level. The design specifically took into account the regulatory requirement that all taxis must be able to pass under certain low entrances such as that at Euston Station, meaning the cab and the unit could not exceed 2.1m. Our screens differ from other digital outdoor advertising in that they have low power requirements and a minimal impact on fuel consumption.
It is not all about the design; the technology behind what you see atop of our network is also ahead of the industry curve. Each system uses a private and secure link via 3G cellular networks to stay in constant contact with the centralised media platform that can push out new or updated content in real time. Our system also maintains location awareness via GPS, allowing advertisers to tailor their campaigns and messaging to specific geographic locations.
The design and development has been fully executed in house by our own BrightMove team, giving us the opportunity to blend expertise with experience and produce a reliable product that is both innovative yet simple to install, operate and manage. By working closely with the regulator, we have helped develop a high benchmark of technical, operational and safety requirements, helping to set the industry standard going forward.