• Posted: 17th December, 2015

    By: BMMadmin

    West End Shows

    Campaign Objectives and Approach

    BrightMove media have been working with some of the West Ends most popular musicals in a geo-targeted campaign, taking place around Theatreland.

    The campaign dominates this area of London with a 3 in 6 share of voice, shared between three west end shows. The campaign aimed to promote, through general awareness, the musicals specifically to people within the vicinity of the theatres for 5 months.

    Campaign Results:

    • Screens displaying 3 vibrant and iconic ads, featuring the logo and images that are instantly recognisable to a London audience
    • Excellent visibility around the West End, targeting Londoners and tourists
    • 8.7 million views within the geo-targeted area

     

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