• Posted: 20th August, 2014

    By: Admin

    Zoopla Rooftop Taxi Advertising


    Campaign Objective and Approach:

    Using the live nature of our platform, and interacting with the Zoopla web site, we wanted to engage and entertain the consumer by displaying the number of properties for sale and for rent in real-time across London’s 119 post codes. The storyboard consisted of two ‘Smart’ adverts interspersed with 119 post code based, geo-fenced adverts where the number of properties for sale and rent changed as the taxi moved between post codes.

    Campaign Results:

    • 5.1 million adverts delivered with a total broadcast time of 3,891 hours, equivalent of 162 days, 24/7
    • All of London’s 119 postal code districts uniquely targeted
    • Strong Zoopla national campaign enhancement through innovation and technology approach in London
    • Messaging easy to read and vibrant even at distances of 30 metres + in full sunshine

    Campaign Testimonials:

    “The use of BrightMove’s platform in our recent outdoor campaign has been an excellent way to amplify and support our message into areas of London that we traditionally cannot reach. BrightMove’s approach to geo-fence targeted messages across all 119 London postcodes for Zoopla was technically impressive and we were delighted with the outcome. It has been a pleasure working with the team at BrightMove who are without doubt a passionate team of can-do entrepreneurs.”

    Charlotte Harper
    Group Marketing Director
    Zoopla Property Group


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